First, Crossfit's success comes from the proven results it has without mandating a product or supplement. Although there are gyms, called "boxes" you can pay to join, Crossfit can be done free of charge, and, in fact, publishes a free workout routine everyday on its website, crossfit.com. In addition to a change in workout style, Crossfit encourages eating a clean diet, claiming that all of an individual's dietary needs can be fulfilled in a proper diet. Who knew proper diet and exercise was the key all along?
Secondly, Crossfit's business approach ensures its success by making it affordable to branch out and grow. Crossfit personally trains individuals to become coaches and then allows those individuals to start their own gym for a nominal affiliation fee. This, coupled with unparalleled fitness results and relatively low equipment overhead will ensure Crossfit's popularity for years to come.
In the confusing world of shake weights, fat burning pills, and prancing exercise videos, it is refreshing to come across a fitness company built on simple principles devoid of a get-fit-quick mentality. In addition, I have personally seen it work in my own life and the lives of others since joining the craze several years ago.