Crossfit: Fad or Fitness?

Much like fashion or technology, fitness has its passing trends. Nightly infomercials tout products and supplements guaranteeing maximum results with minimum effort. There isn't a shortage of gadgets with alleged success stories and programs designed to shed away the pounds with minimal invasiveness into everyday life. Fitness has become a widely unregulated and profitable business that preys on a desparate, uninformed public. Over the years it has become increasingly difficult to determine the validity of certain devices and programs. One of the latest trends to hit the scene is Crossfit. It has garnered a cultish following over the years and is fiercly defended by its followers while being heavily critiqued by other fitness enthusiast. Crossfit was created by a former gymnast, Greg Glassman as an alternative response to typical sets vs. reps workout regimens and cardiovascular workout routines. Crossfit utilizes a myriad of Olympic lifting techniques in compilation with nonstandard, everyday movements in fast succesion to build strength and cardio endurance simultaneously. It is a fast paced routine that is revolutionizing the fitness world and creating a better well-rounded look at health. Two things set Crossfit apart from other similar fitness related companies and, in my opinion, prove its legitimacy.

     First, Crossfit's success comes from the proven results it has without mandating a product or supplement. Although there are gyms, called "boxes" you can pay to join, Crossfit can be done free of charge, and, in fact, publishes a free workout routine everyday on its website, crossfit.com. In addition to a change in workout style, Crossfit encourages eating a clean diet, claiming that all of an individual's dietary needs can be fulfilled in a proper diet. Who knew proper diet and exercise was the key all along? 

     Secondly, Crossfit's business approach ensures its success by making it affordable to branch out and grow. Crossfit personally trains individuals to become coaches and then allows those individuals to  start their own gym for a nominal affiliation fee. This, coupled with unparalleled fitness results and relatively low equipment overhead will ensure Crossfit's popularity for years to come.

     In the confusing world of shake weights, fat burning pills, and prancing exercise videos, it is refreshing to come across a fitness company built on simple principles devoid of a get-fit-quick mentality. In addition, I have personally seen it work in my own life and the lives of others since joining the craze several years ago.